Innovative Content
Technology moves fast. Human creativity moves faster.
GenAI. Wearables. World-building. XR, AR, VR.
Just more ways to tell a great story.
If it is emerging, I have probably made something with it.
The mission stays the same. Make stories that travel and moments that last.
Generative AI and Creative Workflow:
Early adopter of generative tools like FireFly, MidJourney, Sora, Runway, and DALL-E. Use AI to concept, prototype, and polish everything from storyboards to social cuts. Not a gimmick. A creative accelerator.
Used daily to boost speed, stretch imagination, and make more with less.
AR Filters and Gamification:
Developed interactive AR filters and gamified content for major cultural moments and brand launches. Delivered creative that turned everyday users into co-creators, boosting shareability and visibility across social.
Wearables and Product Campaigns:
Created content to promote the power and potential of wearables, translating technical features into human stories. Helped brands position devices not just as tech, but as lifestyle. Brought real-world use cases to life across campaigns, demos, and creator content.
XR Worlds and Virtual Production:
Produced immersive XR content and world-building environments across industries. Directed avatar-driven training videos, VR studio activations, and mixed-reality storytelling that reached global audiences. Integrated AI and XR to shape experiences that feel as real as they look.
Educational Programs and Partnerships:
Partnered with Meta Reality Labs to support XR education through initiatives like the Ron Clark Academy and the Forever Young Foundation. Helped provide $1.2 million in funding and over 100 Quest headsets to underserved schools. Designed coding and immersive media programs that made spatial storytelling real for the next generation.