Tostitos | HBCU Tailgate | Integrated Branding Campaign
Tostitos (Tailgate)
Nothing hits like homecoming. Packed with music, spirit, and game day hype, this spot puts Tostitos at the center of the celebration.
Tostitos (Silent Disco)
Lights low, energy high. The Silent Disco turns the volume up on flavor and connection, making Tostitos the life of the afterparty.
Totitos | HBCU Homecoming
We built a brand experience that lived from daybreak to after dark, designed for the rhythm of HBCU homecoming. Through branded spaces, digital hubs, and snack-led storytelling, Tostitos became part of the pre-game tradition and the late-night energy. It wasn’t just about showing up. It was about feeling built-in from the jump.
Totitos | HBCU Homecoming
Every detail was built to amplify the vibe, not just the day of the game but the culture around it. From arena signage to giveaways, social content to packaging, each piece invited fans to snack proud and rep their school with flavor. It worked because it felt familiar, authentic, and made to belong.
