I’m Desmond, I build brand stories that move people and ideas that move culture. At eBay, I lead multimedia, creative, and operations, running a studio and a global creative team built to elevate narratives, ignite campaigns, and sharpen customer experience. Before that, I helped shape creative for brands like Apple Arcade, Meta, Walmart, and Tostitos. I believe brands should think like media companies, not just advertisers. They should build ecosystems, not just ads. Rooted in branding, filmmaking, marketing, and innovation, I drive creative that connects, sticks, and leads.