One rapper. One day. One shot. URL to IRL follows Peech as he takes his bars from phone screen to festival stage, showing just how far the app can take a voice worth hearing.
From late-night freestyles to festival lights, Ricc’s journey proves BARS builds stars. We captured his leap from the bedroom mic to SXSW buzz through energetic edits, live footage, and pure charisma.
SXSW gave us the space. We filled it with story, style, and sound. BARS hit the streets, packed the venue, and turned every surface into a signal. Graffiti textures, gold crowns, custom content in real time. What started as a set became a loop. Performers, creators, crowd, and feed all moved together. We did not just show up. We made it feel like BARS had always been there.
Before the first mic check, the brand was already moving. We built momentum through takeovers, teaser clips, and digital drops, setting the tone before the doors even opened. On the ground, we captured what hit and moved it back to the feed in real time. Artists got their shine. The culture saw itself. This is what it looks like when a hip hop platform moves like hip hop.