Doritos | Heist | Integrated Branding Campaign
Doritos (Servier Hack)
In Rio de Janeiro, a master thief breaks into a fortified Doritos server farm and downloads the brand’s most classified secrets. A high-tech infiltration built to spark the story in style.
Doritos (The First Dorito)
Inside a sleek Dubai vault, the thief reappears to claim a snack legend: the original Dorito. Every move is precise, every moment cinematic, as the chase heats up.
Doritos (Armored Truck)
On a shut-down street in Atlanta, the team intercepts a truck carrying the Cool Ranch formula. Smoke bombs fly, vaults crack, and a flavor icon is almost within reach.
Doritos | Heist Campaign
We turned Doritos into the centerpiece of a high-stakes brand world, built with cinematic spots, AR touchpoints, out-of-home takeovers, stadium screens, and exclusive drops. Every move was designed to build suspense, reward curiosity, and keep the story unfolding. This wasn’t a snack campaign. It was an interactive universe built to pull people in and keep them guessing.
Doritos | Heist Campaign
Heist repositioned Doritos as a brand built for story, tension, and cultural intrigue. We crafted a narrative system anchored by a sleek master thief, then extended it across platforms, packaging, motion, and rewards, creating a consistent brand world that could flex across markets and moments. Every asset played into the chase, making the brand not just bold, but coveted.
