PlayStation | Fury Force | Integrated Branding Campaign
Fury Force (Feel the Fury)
Power ignites. Rivalries begin. Welcome to the fight.
(Fury Force) Find Your Greatness
Every fighter has a story. This is where it starts.
(Fury Force) Boiler Room
No spotlight. No crowds. Just two fighters and unfinished business.
Fury Force | Integrated Branding
We launched Fury Force to show how a new title could move like an established IP from day one. From trailers and packaging to Discord banners, stadium signage, and event creative, every touchpoint was built to test consistency, momentum, and cultural reach. This wasn’t a brand playground. It was a pressure check for how far the brand could stretch while staying bold, cohesive, and launch-ready.
Fury Force | Integrated Branding
Fury Force wasn’t just about building a new title. It was about defining how that title shows up as a brand. Every asset, from character reveals to motion principles to visual hierarchy, reinforced the same world and tone. It proved how strong a story can be when the brand voice is clear and the system around it is built to scale.
