Desmond Osei - Acheampong

eBay | Seller to Seller | Integrated Branding Campaign

I developed Seller to Seller to flip the script on seller education, turning it from dry tutorials into a cinematic, peer-led universe. Built around real resellers, real spaces, and real stories, the series was designed to bring mentorship, momentum, and community to the sneaker resale world. A place where veteran hustle meets fresh perspective, and knowledge flows both ways. Clean, honest, and community-driven. We didn’t create tutorials. We captured the culture.

Seller to Seller | An eBay Original Series

The goal of this campaign was to position eBay not as a platform talking at sellers, but as one moving with them. Seller to Seller pairs veteran resellers with new voices for honest, side-by-side conversations rooted in sneaker culture and growth mindset. We designed everything to feel useful, unfiltered, and lived in, from Instagram reels to Sneaker Con activations, seller hub integrations to retail partnerships, the creative was designed to live where the hustle already exists. This isn’t marketing made for sellers. It’s made with them.

eBay | Seller-To-Seller

We built Seller to Seller as more than a sneaker series. It’s authentic storytelling that scales. We designed every piece to work wherever sellers gather and whatever they’re moving. While the series was planned to be launched in sneakers, the framework was built to flex: collectibles, beauty, streetwear, even home goods. Because no matter what you sell, it’s still a hustle. And the game is still passed from seller to seller.

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Desmond