PlayStation | Fury Force

I led creative for the Fury Force pitch, which evolved into a fully imagined campaign world. From concept to trailers, key art to brand identity, we built it like a global launch. We created character lore, cinematic moments, platform extensions, and a campaign manifesto with choreographed fight scenes, bold design, and a fully built mythology. It didn’t feel like a pitch. It felt like the next big drop. People didn’t ask when it was coming. They asked where to buy it.