Social
Social hits different when it feels real. Anything else is noise.
It is not just about broadcasting. It is about showing up, listening, and building something people actually want to be part of. If you build it and keep the energy going, they will come, and they will bring friends. That’s how buzz spreads, and communities grow.
SXSW | BARS:
Led a comprehensive social media campaign for the BARS app launch at SXSW. Utilized Instagram Reels, live streams, and branded story frames to amplify reach, resulting in a substantial increase in app downloads and heightened brand awareness among Gen-Z audiences.
Tostitos | HBCU Homecoming:
Developed a vibrant social media strategy celebrating HBCU homecomings and nightlife. Leveraged Instagram Reels and collaborative campaigns with BET to boost engagement and brand visibility, creating a lively online presence that resonated with the target audience.
Instagram | Love at First Slide:
Highlighted the power of connections on Instagram with Top Boy stars Ashley Walters and Michael Ward. Produced engaging Reels that showcased meaningful collaborations, significantly increasing brand interaction and fostering a sense of community among followers.
AARP:
Produced a social media campaign for AARP featuring influential figures like Tina Knowles, Holly Robinson-Peete, and Cookie Johnson discussing empowerment and community, fostering emotional connections, and amplifying AARP’s Multicultural initiative on Instagram and YouTube.